TikTok Specialist — Hands-On Buyer for E-Comm Accounts

Summary

We're a US-based integrated digital marketing agency (Boston + Nashville, distributed team) looking for a TikTok practitioner to run accounts alongside our paid media team. To be clear about what this is: we want someone who lives in TikTok Manager daily, not a strategist who hands off to someone else. You'll be in the account building campaigns, reading performance, and making the calls.

What you'll do:

• Build and manage campaigns end to end across the funnel — prospecting through retargeting
• Own daily and weekly optimizations: budget pacing, bid strategy, audience testing, placement decisions
• Run creative testing at volume. Brief our designers on needed assets. Then, analyze the results and tell us what to make next
• Manage Spark and creator/UGC whitelisting workflows
• Own tracking integrity: TikTok Pixel, Events API, catalog and product feed setup where relevant
• Report on performance in plain language — what happened, why, what's next — with an emphasis on revenue KPIs
• Adhere to our strategy, testing, account set up best practices, and reporting templates
• Collaborate with Agency POC to properly report back performance to clients
• Attend select internal Agency weekly calls
• Be available 9 am - 5 pm EST via Slack and email

You're a fit if you have:

• 3+ years buying on TikTok specifically (not "social media marketing" broadly)
• Managed at least $50k/month in TikTok spend, or comparable across multiple accounts
• Real fluency with the Events API, deduplication, and diagnosing tracking discrepancies
• Direct-response instincts — you optimize toward ROAS or CPA, not engagement
• Strong written communication. You'll work async with our team

Nice to have:
Shopify or WooCommerce catalog experience, TikTok Shop, experience sourcing creators, experience with Triple Whale

Pay: $40.00 - $80.00 per hour

Expected hours: 10.0 – 30.0 per week

Work Location: Remote