Senior Manager, Content Marketing
To drive content strategy and execution for a consumer financial services division, the full-time Senior Manager, Content Marketing will develop editorial calendars, create engaging content, and optimize for SEO while working remotely.
Key responsibilities
- Develop and execute a content strategy aligned with business goals and audience needs across multiple channels
- Write, edit, and publish various content types, managing a network of writers to ensure quality and consistency
- Track and report on content performance, using data to inform future content decisions and identify new opportunities
Required qualifications
- Experience in content marketing within a B2C organization, particularly in consumer financial services
- Proven expertise in SEO and AIO, with a track record of successful content optimization
- Strong editorial skills with the ability to write clearly and edit others' work while maintaining their voice
- Familiarity with financial services compliance and regulatory considerations
- Proficiency in using SEO tools and content management systems to measure and enhance content effectiveness