Growth Marketing Specialist – Display
Job Description:
- Own the strategy, execution, and optimization of upper-funnel display advertising campaigns
- Serve as the primary day-to-day lead for external agencies and vendors
- Translate performance data into actionable insights
- Oversee creative development and display budget
- Partner with internal cross-functional teams (Creative, E-commerce, Analytics, Paid Social)
- Share performance trends with leadership
- Identify and lead impactful optimizations to existing and new campaigns
- Assist in ad hoc projects or workflows with internal teams
- Support testing roadmap strategy, planning, and execution
Requirements:
- Bachelor’s Degree in a related field (preferably Marketing, Economics, or Business Management)
- 2+ years of digital performance marketing experience at a media agency or retail company
- Minimum 2 years of full time experience managing display/programmatic campaigns (tracking, planning, reporting)
- Highly analytical and comfortable with data sets, able to conduct analysis independently and clearly communicate results to stakeholder audiences at all levels, internal & external
- Experience with high-growth consumer companies, ideally retail or luxury e-commerce businesses
- Understanding of display DSPs (e.g., DV360, The Trade Desk, etc.), capabilities and buying methods (Programmatic, PMP, direct IO)
- Strong business acumen with excellent verbal and written communication skills
- Experience in web analytics platforms (Adobe Analytics/Omniture/Tableau)
Benefits:
- medical insurance
- dental insurance
- vision insurance
- 401(k) retirement plan
- basic life insurance
- supplemental life insurance
- disability insurance
- variety of additional voluntary benefits (such as critical illness, hospital and accident insurance)